Comments for Caleb Hutchings

Comment on An American Tour – My Ride Across the Country by Laurie

Laurie — Sun, 24 Mar 2013 16:16:37 +0000

Oh wow. Amazing trip — amazing site content. Beautiful photos.

Comment on Rebranding a 90 Year-old Organization by CalebHutchings

CalebHutchings — Thu, 28 Feb 2013 15:43:38 +0000

Hi Tim,

As Mike says in the class, the OST is something you want to define for your brand, otherwise the market will create one for you. One that you clearly don’t have control over. This is a way of preemptively designing how your brand will be thought of. The core of our aspirations, if you will. To test if it conveyed our mission properly, we consulted many internal and external contacts of the organization. We didn’t test individual keywords extensively, we just defined the language we wanted people to use to describe us, and made sure it was easily conveyed.

Comment on The Angel Oak in Charleston, SC by Jason

Jason — Thu, 21 Feb 2013 01:50:17 +0000

Well remember this – it’s still COLD in Charleston LOL!! We love Charleston, atlhough we always stay on one of the islands and come in for visits to the city. We have been staying on Seabrook Island for the last several years. PARADISE!! My sister and her husband just bought a condo last fall in Mt. Pleasant, just outside the big bridge. Actually, they were married in Charleston!Love Savannah also and haven’t been in a few years, we need to go back!tina

Comment on Rebranding a 90 Year-old Organization by Timothy Kenny

Timothy Kenny — Tue, 19 Feb 2013 14:59:18 +0000

Nice breakdown. I like the neighborhood curation and resource/advocate idea.

How did you test the One Simple Thing statement?

Comment on Rebranding a 90 Year-old Organization by Michael Troiano (@miketrap)

Michael Troiano (@miketrap) — Wed, 13 Feb 2013 00:33:48 +0000

It's never the tools, Caleb. Always the craftsman. Thank you so much for the kind words, I'm glad the framework helped. We're doing another one at , feel free to stop by and tell your story as part of it. Great job on this, textbook execution. And thanks again for the props.

Comment on 10 Free Productivity Tools to Hack Your Day by Jason Potteiger

Jason Potteiger — Mon, 11 Feb 2013 17:43:24 +0000

This is a great list. Boomerang is a really cool idea, and I think I will get tons of use out of that. I’m really tempted to use Evernote but I’m so invested in Springpad idk if I want to make the transition. Finally, glad someone reminded me to check out 8tracks, I’ve been meaning to check that out.

Comment on DIY – Wine Crate Cabinets by moncler online shop

moncler online shop — Fri, 08 Feb 2013 09:23:45 +0000

moncler online shop…

So cool! Thanks….