How to Rock a SCVNGR Trek for Your Business

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In the summer of 2010, The Ad Club was anticipating their 10th Anniversary of the Hatch Awards, the largest creative awards celebration in New England.  To promote the fall event and meet the renowned judges, we partnered with the SCVNGR team to create a trek leading to the “Meet the Judges” pre-event location.   I was charged with designing the locations, clues, and general operation of the trek.  Following these key guidelines, it was a huge success.

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10 Free Productivity Tools to Hack Your Day

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We could all use more time in our day.  While we’re all limited to 24 hours, there are plenty of tools to squeeze the most out of our time.  These 10 tools are some of my favorite for a variety of applications.  Hopefully they can serve you just as well!

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Rebranding a 90 Year-old Organization

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In the fall of 2011, the Back Bay Association was looking to transform its brand.  A dated website, fragmented communication channels, and the absence of an articulate value proposition was inhibiting the neighborhood association from conveying the benefit it offers the Back Bay.  I joined the BBA that October with the mission of rebranding this 90 year-old organization, and with the help of the first ever Intelligent.ly course with renowned brand artisan Mike Troiano, we nailed it. more →