How to Rock a SCVNGR Trek for Your Business0
In the summer of 2010, The Ad Club was anticipating their 10th Anniversary of the Hatch Awards, the largest creative awards celebration in New England. To promote the fall event and meet the renowned judges, we partnered with the SCVNGR team to create a trek leading to the “Meet the Judges” pre-event location. I was charged with designing the locations, clues, and general operation of the trek. Following these key guidelines, it was a huge success.